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Most consumers read online reviews before making a purchase of goods or services. Without enough reviews, your potential customers will simply go to one of your well-reviewed competitors.
When you have 100s of online reviews more than your competitors, you become the clear choice in your town. This means more people calling your business instead of another.
An online “popularity contest” is happening with local businesses. Businesses with the highest ratings and most reviews will steal clients away from businesses without enough reviews.
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